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You are in business to serve and resolve the problems of your clients.

Coaching: How Niche Marketing Gets You Clients...

So, you…. Read More.

Want to know? Confidence is a funny thing. What coaches suffer from….

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After coaching professionally for twelve years and helping hundreds of coaches create successful businesses, my answer to this question is surprisingly and unequivocally — NO! Your market tells you how they see you every day by either buying what you sell,…. There are certain topics you love to coach around, right? Contrary to what you might think, choosing a life coaching niche for your practice will not necessarily limit the growth of your business.

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In fact, many coaches find that their businesses grow after focusing on a niche market. The reason is that the process of choosing a niche encourages coaches to get very clear on who they want to serve and how they want to serve them.

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This knowledge serves two very important purposes:. There are hundreds of possibilities for coaches who want to establish themselves in a coaching niche. Some coaches find it easy to identify their niche; others need to do a little more investigating to find the right fit.

If you are thinking about working in a niche, there are 4 questions that you can ask yourself that will help you get closer to finding your perfect niche. When your work and your passions intersect, you can achieve a high level of overall satisfaction and effectiveness. People that are energized by their work or the people they work with tend to do their best work.

Think about the things, people, causes, or characteristics that really light you up and make you excited. We all have a unique set of skills and experiences that cannot be replicated by anyone else.

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What are the personal or professional experiences that you have had that make you different than the average coach? What skills have you gained from these experiences that other people may find useful, special, or motivating? Apart from our skills and experiences, we all have some subjects that we are knowledgeable about.

The subject could be anything — from cooking to dancing, or even 19th-century novels. The point is that there is something you know about that not everyone else does. This question has a lot to with your unique personality.

12 questions that will help you find your coaching niche

Do you prefer a professional office setting or a more laid back environment like a coffee shop or park? Are you energized by millennials or do you prefer working with older adults? Getting clarity on how you like to work will help you further hone in on the right life coaching niche for you. Answering these questions will get you on the right track to choosing a focus that best meets your personal and professional needs.

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It will also help you to attract your perfect clients and grow your ideal coaching practice. If you have questions about choosing a life coaching niche or becoming a life coach, contact us to learn more about our Life Coaching Certification Programs. You must be logged in to post a comment. This knowledge serves two very important purposes: It creates the space for coaches to be fully authentic in their work because they are working with clients that they wholeheartedly want to serve.